Here are some questions to ask yourself as you work to identify your coaching niche:
- Do you have a passion for a specific niche (or a niche within a niche)?
- What excites you about coaching a certain type of client?
- What sparks your interest?
- With which kind of client do you tend to develop good rapport?
- How structured or unstructured is your coaching style?
- What frustrates you?
- What drains you or brings you down when coaching?
- What energizes you when coaching?
- Which age group is your favorite?
Identifying the right client base for you may be a gradual rather than an immediate or definitive process. Take time to reflect on what feels or sounds like the right fit for you and then pay attention to how you feel when you pre-screen and coach different kinds of clients. Does your stomach knot up when a parent calls regarding her son with oppositional defiant disorder? Do you feel totally drained after a coaching session with an adolescent who barely says anything? Do you feel excited and energized when you work with a young person who is highly creative? Personally, I enjoy coaching all three of the client types mentioned. However, that is a choice I made after years of both great and not-so-great coaching and learning to follow my intuition.